Media Watch 3
Let’s zero in once more on cringe-inducers culled from recent dailies and periodicals …
• Newspaper headline: “New look for a old test.”
One of the principles of English you would think we all learned in third grade is that the article a goes before consonants (a pen, a hat), and the article an goes before vowels and vowel sounds (an owl, an honor). But these days, items like that headline are rampant. Here’s a reporter writing of “a unusual twist in Senate process.” Here’s another, mentioning “an very unfortunately named document.” We’ve even heard the president of the United States say “a international effort.”
We can no longer dismiss such things as a slip of the tongue or a typo.
• Another rule we learned in grade school was, “Neither … nor, either … or, but never neither … or.” We thought everybody knew that one. But neither … or is gaining momentum among people who ought to know better, like the columnist who wrote: “In short, the technology, sports and political worlds seem to be saying that markets should neither be free or fair.”
Let’s change “or” to “nor,” and while we’re at it, put “be” before “neither” to make the sentence parallel: “ … saying that markets should be neither free nor fair.”
• A magazine reported that a twelve-year-old girl sold 18,107 boxes of Girl Scout cookies, calling it “an all-time record.” Delete “all-time.” All records are all-time records. Writers should also avoid new record—when a record is set, new is redundant.
• An article about a successful author offered this snarky advice: “Don’t publish anything ’til you’re fifty.” The writer of this profile should have written “till you’re fifty.” You won’t find a reference book anywhere that recommends ’til. In Words on Words, John B. Bremner declares brusquely, “Either till or until, but not ’til.” Some defend ’til as a contraction of until. However, till predates until by several centuries.
• Check out this sentence about an aggressive company: “The Comcast-run colossus may be able to dictate terms to individual cable channels and Hollywood studios who supply TV shows and movies.” Make it “that supply TV shows and movies.” Use who only when referring to humans. Businesses may be run by humans, but grammatically they are things. Avoid usages like a company who. Use that or which instead.
At least as far as grammar is concerned, there is no debate: corporations are not people.
The following are sentences recently heard over the airwaves. See if you can spot the errors.
1. “It was committed by two identical twin sisters.”
2. “What lengths did you go through in order to get this done?”
3. “This is bad news for we Americans.”
4. “There are also good places out there too.”
5. “It was different from the bill that they had wrote.”
Pop Quiz Answers
1. “It was committed by identical twin sisters.” (two twins is redundant)
2. “What lengths did you go to in order to get this done?”
3. “This is bad news for us Americans.”
4. “There are also good places out there.” (“also … too” is redundant)
5. “It was different from the bill that they had written.”
Posted on Wednesday, April 23, 2014, at 1:59 pm